Show Notes: In this episode, we discussed the importance of utilizing Google My Business as a tool to drive traffic, generate leads, and enhance your online visibility. We dove deep into the mechanics of optimizing your Google My Business listing and how it can impact your business performance. Episode Summary: We begin by discussing the convenience of using Google My Business as a social media scheduler to drive traffic. We touch on the importance of regularly updating your content, which in itself serves as a unique feed. We discuss the character limit in posts, emphasizing the need for concise, optimized content. We introduce the booking feature, which allows potential clients to easily schedule appointments with you. We stress the importance of proper tracking and analysis, which Google provides through insights and analytics. We cover the crucial aspect of conversion tracking, allowing you to measure the effectiveness of your traffic sources.