In this episode, we discussed the importance of utilizing Google My Business as a tool to drive traffic, generate leads, and enhance your online visibility. We dove deep into the mechanics of optimizing your Google My Business listing and how it can impact your business performance.
- We begin by discussing the convenience of using Google My Business as a social media scheduler to drive traffic.
- We touch on the importance of regularly updating your content, which in itself serves as a unique feed.
- We discuss the character limit in posts, emphasizing the need for concise, optimized content.
- We introduce the booking feature, which allows potential clients to easily schedule appointments with you.
- We stress the importance of proper tracking and analysis, which Google provides through insights and analytics.
- We cover the crucial aspect of conversion tracking, allowing you to measure the effectiveness of your traffic sources.
- We also discuss the common mistake of not getting into the ‘nitty-gritty of measurement’.
- Finally, we emphasize that understanding what works allows you to focus and double down on those successful tactics.
- Regularly update your content on Google My Business to create a unique feed.
- Utilize the booking feature for easy appointment scheduling.
- Track and analyze results using Google insights and analytics.
- Set up conversion tracking to measure effectiveness.
- Double down on what works once you understand your successful tactics.
Check out the complete guide checklist in the episode note here to optimize the performance of your Google My Business listing.