In this episode of the Medical Spa Marketing Show, we delve into the world of paid traffic, specifically focusing on Facebook and Instagram ads. Our guest speaker shares valuable insights on how med spas of all sizes can utilize this strategy with a budget of just $5 a day. By implementing a video funnel and retargeting ads, you can build credibility, engage potential clients, and increase appointment bookings. Learn how to leverage your best content, establish yourself as an expert, and optimize your online presence to attract and convert leads. Don’t miss out on this actionable advice that will take your med spa marketing to the next level.
The episode begins with a warm welcome to the listeners, with the host reflecting on the recent Black Friday promotions and the lessons learned from them. She reminds the audience that the promotion season is not over and shares her excitement about discussing paid traffic in this episode.
[00:02:32] The Power of Paid Traffic
The host emphasizes the importance of utilizing Facebook and Instagram ads for your med spa. She clarifies that when she mentions Facebook, she also includes Instagram, as the two platforms are often used interchangeably.
[00:03:50] The $5 Budget Strategy
The host reveals that the best part of the episode is the strategy she’s about to share, which only requires a budget of $5 a day. She assures the audience that this strategy is accessible to all med spas, regardless of their size. However, she highlights the need to already have a presence on social media and a website with existing traffic for this strategy to work effectively.
[00:05:12] The Success Formula for Facebook Ads
Addressing common misconceptions, the host explains that when people claim Facebook ads don’t work, it’s usually because certain elements of the ad setup are not correctly done. She emphasizes the importance of having the right information, a properly optimized website, and a comprehensive understanding of the success formula behind Facebook ads.
[00:06:57] Targeting and Engaging Your Existing Audience
The host emphasizes the difficulty of generating leads for your med spa organically and explains how the paid traffic strategy can bridge this gap. She describes the typical behavior of potential clients who research treatments online and highlights the need to stand out during their decision-making process.
[00:08:48] Retargeting Ads and Top-of-Mind Awareness
The host introduces the concept of retargeting ads and explains their role in keeping your med spa at the forefront of potential clients’ minds. By spending just $5 a day, you can reach people who have already engaged with your website or social media, reinforcing your credibility and pushing them closer to making a booking.
[00:11:20] Creating Video Funnels
The host shares a detailed strategy for creating a video funnel using your existing content. She recommends choosing two videos that resonate with your audience and exclude them once they’ve reached a certain engagement threshold. By progressively showing them new videos, you’re building familiarity and credibility, ultimately increasing appointment bookings.
[00:14:50] The Importance of Pitch-Free Content
Acknowledging the temptation to create sales-focused content, the host urges med spa owners to prioritize establishing themselves as experts. She advises against using posts that come across as overly promotional and suggests leveraging data from your social media accounts to identify which content resonates most with your audience.
[00:16:42] Transparency with Pricing
The host highlights the significance of publishing pricing information on your website, as many potential clients prioritize transparency when considering treatments. By providing the necessary information upfront, you increase the chances of attracting qualified leads and ensuring they don’t look elsewhere due to a lack of transparency.
[00:18:40] Investing in Retargeting Ads
The host emphasizes the rarity of med spas utilizing retargeting ads effectively, making it a prime opportunity for smaller practices to gain a competitive edge. By investing as little as $35 a week, you can reach potential clients who are already familiar with your brand and increase the likelihood of appointment bookings.
[00:20:27] Getting Started with Facebook and Instagram Ads
Summing up the episode, the host encourages listeners to take action and begin implementing Facebook and Instagram ads. She emphasizes the ease of setting up these ads and recommends referring to the show notes for additional resources and guidance. In conclusion, she urges med spa owners to stay ahead of the competition and maximize their online marketing efforts
The episode concludes with a brief closing message from the host, reminding listeners to subscribe to the Medical Spa Marketing Show and stay tuned for future episodes. She also invites them to follow @VibrantMarketingOnline on Instagram for more valuable insights and tips on marketing their medical aesthetic practices.