Med spas, laser clinics, and skincare practices are always looking for ways to get more clients. Here are 5 free ways to get more new patients that won’t cost you any money to implement:
Instagram is one of the most popular tools after Google for people to search for local practitioners, clinics that provide medical skincare treatments.
Instagram is key in a buyer’s decision process. When a prospective client is searching for a business like yours they will start with Google and then refer to your Instagram page and 90% of the decision process of whether they are going to select you as their provider will be made at this stage.
Optimize Your Instagram Profile
Structure Your Bio so it’s searchable and explains what your business focuses on.
Your Bio Outline:
- What you do (Specialist, Niche, Credibility)
- The value you bring (Your Solution – Offering)
- Location (Your Town / City / Location)
- Contact Information (Email/Phone)
- Call to Action Text with Website Link (Instagram Specific Landing Page)
Make sure to tag your photos with relevant hashtags and keywords. Search engines read the tags and will use them as a way for consumers to find you through search techniques like Google Images or Yahoo.
Create a Google My Business Listing
Google My Business is a free Google product that allows you to list your business and the services it provides. When someone is searching for a Medical Spa or Skin Care Clinic the first result they will see is paid advertising and next they will see the ‘Local Pack’ Map Listing. This is your opportunity to shine.
Google’s Local Pack is a collection of local listings that relate to the user’s search. Google will show the top 3 results that relate to the search on a map.
Your Google My Business listing allows your business name, address, and phone number to show up in that Top 3 section when someone searches for your service area. People can drill into the results to look further outside the top 3 so don’t be disappointed if you don’t show up in the top 3 to start.
Claim Your Google My Business Profile
You can claim and verify your listing here: https://www.google.com/business/.
When you create your entry, be sure to include as much detailed information as possible. Ensure you complete all areas in the profile.
Note: It takes time to build up authority with Google My Business listings. Consistency
Take Appointments Online
Allowing prospective clients to book consultations or services online will increase the number of appointments booked.
Reducing friction in taking appointments is key. We are in a time where people do not pick up the phone, they can’t call at the time they are searching or your business is closed when they are looking to book.
Allowing prospective and existing clients to view your schedule and book when it suits them will result in more people converting and booking services.
Prospective clients will choose what’s best for them, if they are searching for a new practice and have decided which clinics they like, they are far more likely to book with the practice that has an online booking system than one that does not.
A good practice management software will provide you with an online booking system that does not require technical know-how.
Blog Your Practice
Blogging is one of the best ways to generate new clients for your medical spa or skincare clinic. When people look to make a decision they are looking for information about what’s available in their area and which providers are suited to their needs.
A blog allows you to be seen as an authority in your field. The more information about treatments, skincare advice and medical spas that is online the more likely people are going to use it as a resource when they are making this important decision.
The best way to generate new clients for your practice is to be seen by as many people as possible. The more places your business or practice is online, the better. When you are blogging for your practice it’s important to include keywords that are relevant to what services you provide, what location you are in and how they relate to different topics in order for search engines to find you.
Always have a Call To Action in Your Blogs
By having a call to action on your blog it’s easier for people to understand what you want them to do next.
Do you want them to contact you? Call now! Do you want them to book online? Click here! This is the easiest way for your business to be found and allows users an easy way in which they can take the next step and contact you.
Learn more about optimizing your blog content here so it ranks on Google.
Live Chat & Automate ChatBot Widget on Your Website / Social Media Channels
Having a chat feature on your website allows you to get in touch with prospective clients without having to pick up the phone This can be particularly helpful for larger practices where multiple people are working behind the desk.
A chat widget allows you to provide real-time support for your website users.
Some practices may wish to use a chatbot, this is an artificial intelligence-based system that can answer commonly asked questions to reduce the number of people who need to speak with someone. It’s also a great way for people to begin interacting with your practice online before they decide whether it is for them or not.
For example, if somebody wanted to know more about your services you could create automated responses about each specific treatment.
This is a great way to educate people about your medical spa or laser hair removal clinic. It allows you to answer questions quickly and easily so the prospective client can get the information that they need to make a decision.
You can start by using a Free Tool like Facebook Messenger or Manychat.
Each of these steps while free to implement will take time on your part, but when added together they make a big difference to the number of patients you have coming through your door. By following each step businesses can increase website traffic and conversions by up to 300% in some cases. As well as making a difference to your bottom line your business will be able to convey a professional image that is attractive to prospective patients.